FROM RESEARCH TO APPLICATION

A well-defined B2B customer persona enables you to reach your ideal clients.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. Core elements of a B2B persona: - Typ

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to professional solutions offered by individuals or firms to help other companies stay efficient.